General Eyewear

Charlie and the Chocolate factory goggles; prototypes
provided by General Eyewear

Following Prada's quirky-genius baroque themed shades last year, I thought I'd show my appreciation for General Eyewear. On one of many trips exploring the stables around Camden Lock, I fell through the rabbit hole into the wonderland of General Eyewear; located at Arch 67 of the Stables Market, General Eyewear is home to a huge range of completely unique adornments for the eyes. Quality shades and spectacles second to none, and designs as weird as a fluid bloom, what more could you ask for? These guys have featured in publications like,"Pop" and,"Dazed and Confused", cater for cliental including the likes of Beyoncé, Beckham and our lovely Lady Gaga, not to mention they also provided the prototypes for the glasses in the TV room scene of Charlie and the Chocolate Factory. Come on, how peculiarly remarkable are these?
They also make eyewear bespoke for the cliental; so you can go along with design ideas, and they'll probably be able to come up with something for you.
So, if you want a pair of dashing, high quality specs, or some totally outlandish eye-goggles, check these guys out.
General Eyewear: Arch 67, Stables Market
Chalk Farm Road, London, Nw1 8AH

General Eyewear's collaboration with Viktor and Rolf

Beyonce wearing a pair of snazzy General Eyewear shades in a Dazed and Confused shoot

Good ol' Gaga in some superb spectacles by General Eyewear

... And I want these ones!

For more pictures, check out General Eyewear's Facebook page: http://www.facebook.com/GeneralEyewear